Research and Markets: Global Soft Drinks Market 2014-2018: Improvement in Operational Efficiency & Packaging Innovations

Research and Markets (http://www.researchandmarkets.com/research/m98z6s/global_soft) has announced the addition of the "Global Soft Drinks Market 2014-2018" report to their offering.

The Global Soft Drinks market to grow at a CAGR of 3.92% and 3.18% in terms of revenue and volume, respectively, during the period 2013-2018

The Global Soft Drinks market comprises CSD, bottled water, juices and concentrates, RTD tea and coffee, and functional drinks. The consumption of soft drinks is driven by consumers across all ages owing to the indulgence and taste associated with the products. An increase in operational efficiency and massive urbanization in developing nations will drive the growth of the Global Soft Drinks market during the forecast period.

One of the major trends is the growing popularity of stevia, a natural herbal sweetener. Stevia has helped many beverage makers reduce calories in their soft drinks, driving manufacturers to consider its use.

According to the report, one of the major drivers of this market is improvement in operational efficiency where vendors in the market can achieve economies of scale and economies of scope with large sales volume. Vendors use innovative marketing strategies to portray the perceived benefits of their products to consumers and thus influence their purchase decision.

Further, the report states that one of the major challenges faced by the market is an increase in health-related issues. Rising incidences of diabetes and obesity have affected the sales of soft drinks. Some energy drink brands have been banned because of their harmful effects on health that could even cause death. Hence, government regulations on the security of consumer health have become stringent.

To calculate the market size, the report considers the revenue generated from sales of the soft drink products in both on-trade and off-trade channels.

Key Vendors

• Asahi Soft Drinks
• Coca-Cola
• Danone
• Dr Pepper Snapple
• Nestlé
• PepsiCo
• Suntory

Key Topics Covered:

1. Executive Summary
2. List of Abbreviations
3. Scope of the Report
4. Market Research Methodology
5. Introduction
6. Global Overview
7. Market Landscape
8. Off-trade vs On-trade - An Overview
9. Global Soft Drinks Market by Distribution Channel
10. Market Segmentation by Category
11. Geographical Segmentation
12. Key Leading Countries
13. Buying Criteria
14. Market Growth Drivers
15. Drivers and their Impact
16. Market Challenges
17. Impact of Drivers and Challenges
18. Market Trends
19. Trends and their Impact
20. Vendor Landscape
21. Key Vendor Analysis

For more information visit http://www.researchandmarkets.com/research/m98z6s/global_soft