prAna Announces Appointment of Sasha Dietschi-Cooper as Vice President of Sales

prAna, a rapidly growing lifestyle apparel brand positioned at the intersection of today’s healthy, active lifestyles and socially conscious consumerism, announced today the appointment of Sasha Dietschi-Cooper as Vice President of Sales, effective January 5, 2015.

Sasha Dietschi-Cooper, VP Sales, prAna (Photo: Business Wire)

In his new role, Dietschi-Cooper will lead the company’s distribution strategies for continued growth in North America, while also working to establish and expand prAna’s brand presence in international markets. He will report directly to prAna CEO Scott Kerslake.

Dietschi-Cooper brings 16 years of sales and marketing experience in the active apparel and equipment industry. He has served since 2009 as Burton Snowboards’ head of North American sales. He has been affiliated with the Burton brand in various sales roles since 2004, prior to which he was a principal manager of an independent sales agency that represented an assortment of leading active lifestyle brands.

Kerslake commented, “Sasha has spent his career developing deep customer relationships and channel sales strategies that drive brand-enhancing growth. He is highly regarded for his ability to build strong sales organizations and to develop the professional skills of his team. He will be a great addition to prAna’s leadership team as we look to continue our North American expansion and establish and grow prAna outside of North America.”

“I am excited and honored to join the team at prAna. I am looking forward to building the global sales organization and strategies that will thoughtfully leverage prAna’s momentum and unique brand position,” said Dietschi-Cooper.

About prAna

prAna is a lifestyle apparel brand that draws its name from the ancient Sanskrit word for breath, life and vitality of the spirit. The prAna team creates mindfully-designed, purposeful and stylish clothing for free spirited people to pursue their passions from the mountains to the beach. Since its founding in 1993, prAna has been committed to sustainable practices in both its operations and supply chain, working to reduce its impact on soils, water supplies and other natural resources while promoting conservation. prAna is also conscious of its impact on communities and has worked to include a growing number of fair trade styles every year. It is the first apparel company in North America to offer Fair Trade USA certified products and accessories. prAna is sold in five flagship stores, online at prana.com, and in 1,400 specialty retailers across the US, Canada, Europe and Asia. To learn more visit www.prana.com.

prAna is one of the portfolio brands of Columbia Sportswear Company (Nasdaq:COLM).

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141203005226/en/