Vibra Healthcare Selects Communications Firm Hill+Knowlton Strategies

Vibra Healthcare is building on its commitment to open dialogue with patients, providers and other stakeholders, announcing the selection of global communications consultancy Hill+Knowlton Strategies (H+K) to provide enhanced brand reputation management internally and externally. H+K will collaborate with Vibra to drive understanding of the company’s national network of specialty acute care and medical rehabilitation hospitals and how they are improving health outcomes in the communities Vibra serves.

In its work with Vibra, H+K Strategies will draw on the broad experience of its national health provider group, applying best practices from work with post-acute care providers, hospitals and health systems, physician groups, payers and healthcare advocacy groups.

“Hill+Knowlton brings more than 80 years of experience to help us communicate effectively with our stakeholders,” said Vibra Healthcare Founder, Chairman and Chief Executive Officer Brad Hollinger. “Good communication is essential to our success, whether we are working with a community hospital to achieve a seamless transition for their patients coming to us for specialized care, or engaging directly with our patients and their families to foster a positive experience during their journey to recovery.”

Hollinger added that in today’s healthcare environment, with its emphasis on improving coordination of care as patients move from one provider and setting to another, it is more important than ever for Vibra to differentiate the highly specialized services that the company offers and the benefits they bring to patients. “Our goal in working with H+K is to deepen understanding of the vital role Vibra plays in the continuum of care, helping patients regain their independence after a serious illness or injury,” he said.

About Vibra Healthcare

Vibra Healthcare, LLC is a hospital provider based in Mechanicsburg, Pa., that is focused on the development, acquisition and operation of freestanding specialty acute care hospitals, medical rehabilitation hospitals and outpatient physical rehabilitation centers. Teams of highly trained specialists lead clinical programs at Vibra’s specialty hospitals for treating medically complex patients who suffer from major orthopedic, neurologic, stroke, multiple traumas, cardiac and respiratory conditions. Vibra and its affiliates currently employ over 9,000 employees and own and operate over 90 specialty hospitals, transitional care units/facilities and hospital-based outpatient physical therapy locations in 20 states. For additional information about Vibra Healthcare and its network of specialty hospitals and its post-acute care continuum, please visit our website at www.vibrahealthcare.com.

About Hill+Knowlton Strategies

Hill+Knowlton Strategies, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with over 87 offices around the globe, as well as an extensive associate network. The agency is part of WPP, the world leader in communications services. For more information, please visit www.hkstrategies.com.