Inside McDonald's executive shake-up: What it means for Steve Easterbrook and the "I'm Lovin' It" ad campaign
January 29, 2015 at 12:27 PM EST
The sunny, bright and lovin' feeling that has permeated McDonald's and its brand image in recent weeks suddenly didn't feel quite the same late Wednesday when the Oak Brook-based burger behemoth abruptly announced that Don Thompson was out as CEO and that Steve Easterbrook would replace him...