O'Connor Marketing's Guide to Small Business Marketing on Budget

Marketing doesn't need to be expensive, claims direct marketing specialists O'Connor Marketing. The firm offers their advice to small businesses looking to successfully market in a cost-effective way.

SYDNEY, AUSTRALIA, January 30, 2015 /24-7PressRelease/ -- Marketing costs are on the rise in Australia and many businesses, especially small businesses find it extremely costly to spread the word about their goods and services. Marketing budgets for businesses in Australia increased by 54% in 2013 and then by a further 23% in 2014. However, O'Connor Marketing says that small businesses do not need to feel pressured into signing big budget contracts and believes that there are many cost-effective routes available for small businesses to promote their brand.

About O'Connor Marketing: http://oconnormarketing.com.au/about-us/

O'Connor Marketing has outlined the key areas that businesses can use to develop their marketing strategy and budget:

Networking is Budget-Friendly
Spreading the word by connecting with consumers/other businesses/etc in person is the most budget-friendly marketing practice around. Networking goes a long way when it comes to brand recognition and building a solid presence within the industry. Entrepreneurs can attend industry events, join online forums or even use social media sites to market their business in a very inexpensive way.

Realistic Budgeting Goals
O'Connor Marketing understands that budgets are not just a number, but rather a goal that is always evolving. Being realistic about marketing costs is a good way to become an even better budget manager. A realistic budget is one that takes all of a business's finances into consideration, not just marketing costs. As sales fluctuate, the budgeting goal should fluctuate accordingly. By keeping an attainable budget, small businesses in Australia can adjust their marketing efforts to fit in with changing finance situations.

Keep Brand in Mind
Missing marketing goals results in lost time and finances; this is why brand familiarization is so important. It is important for small businesses to know exactly what they are selling and who they are selling to. Without brand recognition, small business owners have to reinvent themselves for each new marketing campaign. If a brand establishes a voice early on then a new campaign does not take so much time or money; which is a more cost-effective marketing approach.

Free Always Helps
Although there can be upfront costs involved, offering free goods and services is a sure fire way to attract customers. Whether it is offering free trials or sample products, Australian businesses know that the word 'free' is one of the best marketing pitches out there. O'Connor Marketing says that businesses should always follow up on these free offerings to encourage consumers to become loyal, paying customers.

O'Connor Marketing is an outsourced sales and marketing firm with offices in Sydney, Brisbane and Adelaide. The firm specialise in designing unique and effective direct marketing campaigns on behalf of their clients' brands. These campaigns are taken straight to consumers via face-to-face marketing methods and this technique often creates long lasting and personal relationships between brand and consumer. In turn, this leads to increased customer acquisition, brand awareness and brand loyalty.

Due to the nature of O'Connor Marketing's business, their services provide a cost-effective marketing approach which is available to small businesses should they choose to outsource their marketing efforts to the firm.

O'Connor Marketing provide their clients with a unique marketing solution that generates quality sales and delivers a high ROI.

For more information Follow @OMCAsutralia on Twitter and 'Like' them on Facebook.

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