Home furnishings retailer West Elm announced today that it will open a new retail store at Downtown at the Gardens in Palm Beach Gardens, Florida on Thursday, February 12, 2015 at 10am. The more than 9,000 square foot store will open with West Elm’s spring assortment and feature a collection of products made by local artists and makers through West Elm’s LOCAL initiative. To celebrate the opening, a limited edition Palm Beach tote bag designed by Florida-based Perro Paper Co. will be given away to the first 300 shoppers with a $50 minimum purchase.
"As we open new stores and expand our West Elm retail footprint, we continue to focus on making a positive contribution to the communities we join," said West Elm President Jim Brett. “We're thrilled to open in Palm Beach Gardens and highlight and connect with local makers and designers through our West Elm LOCAL assortment."
The West Elm Palm Beach LOCAL assortment will include paper products, tote bags, vases and ceramics, and art from the following local makers:
Design details and installations that reflect the local Palm Beach culture and coastal landscape will be featured throughout the store. To create the back cash wrap area, West Elm used reclaimed barn wood siding in a chevron pattern. Reclaimed Victorian tiles are used in varied shapes and patterns to create the front cash wrap. Like all West Elm locations, the store will be a creative, community-driven space designed to help customers discover their personal style at home. Customers can work with a free Home Stylist in the store’s Design Center, or in their home, to pick paint colors, fabric swatches or design a furniture plan.
West Elm Palm Beach will open with the brand’s spring assortment, kicking off a year of inspired living with a softer color palette and lived-in and loved textures. The assortment includes new Belgian linen bedding and handcrafted pieces from Haiti, India, Peru and the Philippines. On opening weekend, select upholstery will be 15% off and lighting will be 20% off.
Additional store opening activities include a sweepstakes* that offers local customers a chance to win a $2,000 gift card and an invitation to a pre-opening celebration taking place on the evening of February 11th. A portion of the evening’s proceeds will benefit Big Dog Ranch Rescue, a local non-profit organization that provides shelter, care and affection to homeless dogs of all breeds and adopts them out into loving homes.
For up-to-date information on in-store promotions and events, customers are encouraged to like the store page on Facebook: www.facebook.com/westelmpalmbeach and follow the store on Instagram @westelmpalmbeach. West Elm Palm Beach is open Monday-Saturday 10am-9pm, and Sunday 11am-7pm. The store’s address is 11701 Lake Victoria Gardens Ave., Palm Beach Gardens, FL 33410 and the phone number is (888) 922-4119.
*Deadline to enter sweepstakes is February 8, 2015. For official rules and entry form please visit http://www.westelm.com/contest/palm-beach-sweeps/
About West Elm
Mixing clean lines, natural materials and handcrafted collections from the US and around the world, West Elm creates unique, affordable designs for modern living. The brand offers choice in products and services, builds community through connections with customers, collaborators and associates, and focuses on consciousness in everything we do, from handcrafted and local products to supply chain transparency and sustainability. Headquartered in Brooklyn, NY, West Elm introduced its first catalog in 2002, followed by its first store in 2003. The brand’s complete assortment can be found in 69 retail stores in the United States, Canada, Australia and the UK and around-the-clock at www.westelm.com. We also offer international shipping to customers around the world and have an unaffiliated franchisee that operates stores in the Middle East. West Elm is part of an active community on Facebook, Pinterest, Twitter and Instagram and a member of the Williams-Sonoma, Inc. portfolio of brands.
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Contacts:
Nicole Sutliff
718-780-4416
nsutliff@wsgc.com
