UPDATE 1-McDonald's franchisees to new CEO: back-to-basics, fast
January 30, 2015 at 11:33 AM EST
LOS ANGELES, Jan 30 (Reuters) - McDonald's Corp franchisees have an urgent order for the fast-food giant's new CEO - get back-to-basics. In interviews, franchisees and advisors to restaurant owners say they hope the new chief will shrink its huge menu to concentrate on burgers and fries.