McDonald’s in Brazil Offering 1 Million Free Cokes Through Twitter Promotion

McDonald’s in Brazil is giving away 1 million free Cokes. All customers need to do is tweet.

In a first-of-its-kind promotion, McDonald’s has teamed up with Twitter and Coca-Cola to launch the @CocaNoMc program. McDonald’s customers in Brazil simply need to send a tweet to a friend, relative or anyone else whose Twitter handle they know. The tweet must include both @CocaNoMc and an @reply to their friend’s handle. The friend will receive an automated message from Twitter linking to a coupon for a free, 500ml Coca-Cola at any McDonald’s restaurant in the country.

Since the promotion began on Jan. 28, more than 180,000 customers have redeemed their coupons at McDonald’s locations in Brazil, which include the 866 restaurants operated there by Arcos Dorados, the largest McDonald’s franchisee in the world. More than one-third of the 1 million free Cokes have been tweeted to friends. The idea arose from social network conversations between the three companies and their customers discussing the summer, friendships and ice-cold Coca-Cola.

“Giving away 1 million beverages to McDonald’s customers reflects the growing importance of Twitter and other social media to the people who visit our restaurants in Brazil. The scale of this promotion is exceptional and is only possible with the participation of all three major brands, McDonald´s, Coca-Cola and Twitter, working as a team,” said Raúl Mandía, Vice President of Marketing for Arcos Dorados.

“McDonald’s is an excellent partner for us in this experience, and Twitter is the best platform for supporting such an innovative initiative,” said Marcelo Pascoa, Content & Connections Excellence Director for Coca-Cola. He added the @CocaNoMc initiative is the best way to bring the Drink a Coca-Cola with someone concept to life, connecting the digital world with a real consumer experience.

In McDonald’s restaurants in Brazil, soft drink cups are labeled with 21 special designs, including “Drinking a Coke with friends at McDonald’s” and “Drinking a Coke with the family at McDonald’s.”

This is the first time an initiative like this one has taken place on Twitter in Brazil. @CocaNoMc combines the creativity and innovation of these two important companies with the best of Twitter to really surprise consumers,” said Cadu Aun, Commercial Director for Twitter Brasil. “The campaign definitely provides another great opportunity for Twitter users to stay connected with their friends throughout the day and offer them a present in real-time, only on Twitter.”

About Arcos Dorados

Arcos Dorados is the world’s largest McDonald’s franchisee in terms of systemwide sales and number of restaurants, operating the largest quick service restaurant (“QSR”) chain in Latin America and the Caribbean. It has the exclusive right to own, operate and grant franchises of McDonald’s restaurants in 20 Latin American and Caribbean countries and territories, including Argentina, Aruba, Brazil, Chile, Colombia, Costa Rica, Curaçao, Ecuador, French Guyana, Guadeloupe, Martinique, Mexico, Panama, Peru, Puerto Rico, St. Croix, St. Thomas, Trinidad & Tobago, Uruguay and Venezuela. The Company operated or franchised 2,086 McDonald’s-branded restaurants with over 95,000 employees serving approximately 4.3 million customers a day, as of September 2014. Recognized as one of the best companies to work for in Latin America, Arcos Dorados is traded on the New York Stock Exchange (NYSE:ARCO). To learn more about the Company, please visit the Investors section of our website: www.arcosdorados.com/ir.