Penmex's Insightful Guide to Better Client Communication

In a fast-changing market, Edinburgh based firm, Penmex, outlines the various ways businesses can communicate with their clients, to ensure a quality and consistent service and relationship is maintained.

EDINBURGH, SCOTLAND, February 28, 2015 /24-7PressRelease/ -- Sales and marketing experts Penmex believe that there is no greater way to build lasting customer relationships than through clear and honest communication. Many people wrongly believe that a business' success depends on their products or services, and that having an innovative, highly desirable product will lead to loyal customers. However without quality customer service to match consumers are highly unlikely to remain loyal to a brand as poor service can be incredibly frustrating and cause customers to feel undervalued by a brand.

About Penmex: http://penmex.co.uk/#about

To create strong customer relationships, Penmex believe that it's key for businesses to ensure that they are promoting good communication across all business processes. Good communication should be a two way street allowing both parties to easily interact with each other in a way that is convenient to them. The firm also believe it's important that this communication is conducted in 'real time' as waiting for a response, especially in regards to a customer issue or complaint can cause frustration and greatly exacerbate the initial root of an issue.

There are many different channels that businesses currently use to communicate with their customers and clients; however each channel has varying degrees of success. Penmex have shared the following guide to these communication channels and have offered their thoughts as to why some channels are more effective than others.

Email.
With a greater number of people now using smartphone technology than ever before, email has become a popular and highly accessible form of communication. Depending on a business's resources, email communication can be used in 'real time' and can be personalised to each customer. However Penmex would like to see a greater focus on how these emails are written, as poorly written emails can damage not only customer relationships, but a business' professional reputation.

Text Messages
Although convenient, text messaging is often not a particularly popular form of communication among consumers. Many text messages are sent in bulk and aren't personalised, and those that are personalised more often than not are sent from a number that the customer is unable to reply to. Many consumers now see text message communication from businesses as a nuisance rather than anything of substance.

Front Desk
With more and more communications moving online, front desk communication has become a key opportunity for businesses to build positive relationships with their customers and clients. Penmex believe that as face to face interactions become few and far between customers are beginning to crave human interaction, and by investing is quality front desk communications, businesses are likely to forge far healthier customer relationships.

Voice Mail
Voicemail is a perfect example of how communication can cause frustration if it is not conducted in 'real time'. Responding to voicemails can be time consuming and if not left clearly can cause confusion and lead to misunderstandings.

Penmex is an Edinburgh based sales and direct marketing firm that helps businesses throughout Scotland and the North of England connect with their consumers. The firm are advocates of clear face to face communication, and meet with customers in person via events or retail venues on behalf of their clients. Penmex work hard to understand the individual needs of consumers and provide them each with a product or service that is tailored to suit their personal requirements. As well as implementing engaging marketing campaigns, the firm are also experts in designing and managing campaigns, providing clients with the revenue and customer loyalty needed to achieve long term growth.

Penmex specialise in a unique form of marketing that delivers a high ROI and generates quality sales for their clients.

For more information Follow @PenmexEdn on Twitter and 'Like' them on Facebook.

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