UPDATE 1-AmEx to launch its first cross-brand loyalty program in U.S.
March 18, 2015 at 06:03 AM EDT
March 18 (Reuters) - American Express Co said it will team up with seven U.S. companies, including Macy's Inc , AT&T Inc and Exxon Mobil Corp, to launch a cross-brand loyalty program for the first time in the United States.