Imation Storage Solutions Channel Program Awarded 5-Star Rating in CRN’s 2015 Partner Program Guide

Imation (NYSE:IMN), a global data storage and information security company, today announced it has been awarded a 5-Star rating in the CRN 2015 Partner Program Guide. The annual directory is the definitive listing of technology vendors that service solution providers or provide products through the IT channel. The 5-Star Partner Program rating recognizes an elite subset of companies that offer solution providers the best partnering elements in their channel programs.

The Imation Storage Solutions Channel Program has hundreds of active partners across three tier levels (Gold, Silver and Bronze) and market segments (specialties include backup, archive, compliance, cloud services, virtualization services and video surveillance). Imation invests substantially to support its entire network of channel partners, from qualified leads and comprehensive training to discount promotions and incentive programs. This year, Imation is especially focused on developing lead generation campaigns that are uniquely designed for target verticals and applications. For example, Imation’s generation strategy encompasses a sophisticated marketing automation program, vertically aligned marketing programs and an aggressive marketing development program. Imation’s sophisticated campaigns are then adapted for partners to utilize with their clients.

To determine the 2015 5-Star recipients, The Channel Company’s Research team assessed each vendor’s application based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication.

“Solution providers have a lot of choices when it comes to selecting vendor partners. Identifying the right vendor, with the right technologies, and the right approach can make all the difference,” said Robert Faletra, CEO of The Channel Company. “Our annual Partner Program Guide and 5-Star rating recognizes the best channel programs available in the market today to help solution providers determine which vendors deliver the best partner elements for their individual business goals.”

“Our channel partners are essential to our success, and our strong channel growth over the past year is a testament to their unique talents as well as the deep relationships and tight collaboration we have with them,” said Barbara Spicek, vice president of worldwide sales at Imation. “We give our partners an edge in the market, delivering cutting-edge products and services that store and protect their customers’ most critical data. We’ll continue to work with our partners to bring leading storage solutions that solve real business problems to the market.”

The 2015 Partner Program Guide will be featured in the April issue of CRN, and online at www.CRN.com. To learn more about the Imation Storage Solutions Channel Program, please visit https://www.imation.com/en/partners/.

About Imation

Imation (NYSE: IMN) is a global data storage and information security company. Our products and solutions help organizations and individuals store, manage and protect their digital content. Imation’s storage and security portfolio includes Nexsan high-density, archive and solid-state optimized unified hybrid storage solutions; IronKey™ mobile security solutions that address the needs of professionals for secure data transport and mobile workspaces; and consumer storage solutions, audio products and accessories sold under the Imation, Memorex and TDK Life on Record brands. Imation reaches customers in more than 100 countries through a powerful global distribution network. For more information, visit www.imation.com.

About The Channel Company

The Channel Company, with established brands including CRN®, XChange® Events, IPED® and SharedVue®, is the channel community's trusted authority for growth and innovation, For more than three decades, it has leveraged its proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at www.thechannelcompany.com.

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Imation, the Imation logo, Nexsan, the Nexsan by Imation logo, IronKey and Memorex are trademarks of Imation Corp. TDK Life on Record is a trademark of TDK Corporation and is used under license. All other trademarks are property of their respective owners.