Research and Markets: Using Video for Content Monetization and Channel Control 2015

Research and Markets (http://www.researchandmarkets.com/research/9ql8fm/using_video_for) has announced the addition of the "Using Video for Content Monetization and Channel Control" report to their offering.

While deploying an online video ecosystem, if revenue growth is the key objective, there are three areas in which companies typically use digital media: content monetization, channel control, and customer conversion. These are all concerned with building top-line sales, either through the sale of the digital media itself or by using the digital media to increase the sale of any product, physical or digital.

Any company with digital audio or video that has intrinsic value should be building a digital media strategy to sell, or monetize that content over the Internet. Consequently, most media and entertainment vendors operating today are looking to augment their existing distribution channels with the Internet.

When it comes to deploying an online video ecosystem, if revenue is the objective, there are three areas in which many companies use digital media: content monetization, channel control, and customer conversion. These are all concerned with building top-line sales, either through the sale of the digital media itself or by using the digital media to increase the sale of any product, physical or digital.

Any company with digital audio or video that has intrinsic value should be building a digital media strategy to sell, or monetize that content over the Internet. The nature of digital media is that it does not degrade over time and that an infinite number of copies can be made from an original without affecting the quality of the original.

The nature of the Internet is that any point can be accessed by another point, that it is pervasive and redundant, and that it is quickly becoming more akin to a utility resource like natural gas and electricity than a jumble of technologies. When combined, digital media plus the Internet means that an audio or video file with intrinsic value could be sold and delivered directly to anyone in the world with an Internet connection more potential customers than could ever fit into even the largest of retail stores.

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