Seattle, WA - April 6, 2015 - (Newswire.com)
Baristas Coffee Company, Inc. (OTCQB:BCCI) announced today that they have expanded the franchise advertising program to continue the record growth of the Baristas brand. The program launches with radio advertising targeted at over 30 specific markets that have been identified as core cities in the current expansion program.
The increased targeted media is being initiated immediately to build on the tremendous awareness developed recently from the announcement of five new locations opening in the state of Pennsylvania through Baristas eight state Master Franchise agreement with B.M.O.C of which Pennsylvania is the first state to receive the new Baristas at the malls concept.
Baristas has also recently announced that it is entering into the development and distribution of single serve coffee pods into retail grocery platforms. An agreement to distribute the coffee pods into Mexico with ComNery's Brand Distribution, L.L.C. – an Affiliate of Nery's Logistics has become the exclusive distributer of the Baristas line throughout Mexico. ComNery's through its affiliation with Nery's Logistics distributes products throughout Mexico to retail outlets including Walmart, 7 Eleven, Oxxo, Sams Club, Calimax, and Comercial Mexicana, among others.
Baristas was included in the March Issue of Inc. Magazine in an article titled "Fast-Growing Franchises Lead Industry into 2015". The article attributes this growth to a combination of the high level of awareness created by the company including the success of the reality show "Baristas Grounded in Seattle" and, importantly, the low cost structure available to implement a franchise. Baristas was also voted "Best Opportunity Value" by the Franchise and License Resource Guide included in the magazine.
Also fueling the recent awareness Baristas CEO Barry Henthorn was just chosen as “The Most Innovative Public Company Leader to Watch in 2015” in the Corporate Innovators to Watch in 2015 presentation shown in Forbes Magazine. The section concludes by stating “Barry’s history of creating new technologies and marketing strategies, coupled with the success of Baristas and its recent exposure makes Barry Henthorn our most Innovative Public Company leader to watch”.
About Baristas Coffee Company (BCCI): Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established partners and our company initiatives.”businesses that fit its model, opening new locations, and by franchising. Baristas has also now begun opening locations in shopping malls.
Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas is also the subject of “Baristas Grounded in Seattle” a reality TV show that premiered Oct. 11 2014 on WEtv (and can be viewed for a short time at http://youtu.be/NnTP58vbc1k ) that takes an unprecedented and brutally honest look into the lives behind the scenes of girls from a variety of backgrounds who work in the Baristas stands. Baristas can currently be found in seven greater Seattle area locations as well as in Florida, and Montana. Your state, Coming Soon!
For more information on this fascinating concept please visit us at www.baristas.tv
For Investor Relations Contact:
Barry Henthorn
(206)579-0222
Contact Info:Baristas Coffee Company, Inc.
411 Washington Ave. N.
Kent
WA 98032
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Original Source: Baristas Franchise Advertising Expands into Radio on heels of record expansion
