LONDON, Apr 9, 2015 - (ACN Newswire) - The Cannes Lions International Festival of Creativity has announced that Bob Greenberg, Founder, Chairman and CEO, R/GA, will be honoured with the Lion of St. Mark at the 2015 Festival.
"The Lion of St. Mark is an award that recognises an outstanding individual, a person whose devotion and vision has helped shape the way forward for the industry," says Terry Savage, Chairman, Lions Festivals.
Under Bob's leadership, R/GA has taken home close to 60 Lions and become one of the most successful integrated marketing services companies, creating everything from new products and digital services to social, mobile, and broadcast campaigns.
"This is a man that reinvents his agency business model every nine years to ensure that they are in line with technology shifts. He's created ground-breaking visual effects and is behind the Titanium Grand Prix winning Nike+ Fuelband campaigns. It's an honour to be able to celebrate Bob's talent and unstoppable drive," continued Savage.
Speaking about his award, Bob Greenberg added, "Throughout my career, and every incarnation of R/GA, I have always strived to ensure that creativity remained at the heart of everything we did. I am honoured that the Cannes Lions Festival feels that my efforts are worthy of this prestigious award and have included me among such distinguished company."
As well as collecting his award, Bob will be on stage in his seminar with Techstars' co-founder and managing partner Dave Cohen, 'Better Together: Ending the Madison Avenue vs. Silicon Valley Mentality'. Taking place on 24 June, they will look at the R/GA Accelerator programme and explore how this agency-led start-up accelerator is harnessing disruptions in content, data, and IoT while reimagining what Madison Avenue and Silicon Valley can do for consumers.
Bob will be presented with the Lion of St. Mark during the awards ceremony on Saturday 27 June. Cannes Lions offers an annual meeting place for the global creative communications industry and will take place from 21-27 June in Cannes, France. Further information can be found at www.canneslions.com.
About Cannes Lions International Festival of Creativity
The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, over 35,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness and Innovation ideas.
The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 12,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications. For further information, please visit www.canneslions.com.
About Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.
Source: Cannes Lions International Festival of Creativity
Contact:
Camilla Lambert Press & PR Manager camillal@lionsfestivals.com +44 20 3033 4016
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