BrandMaker Introduces Version 5.8 of Its Marketing Suite at Its Annual User Conference

BrandMaker, a leading provider of Marketing Resource Management (MRM) systems, will present the latest version of its Marketing Efficiency Cloud at its annual International User Conference, "RoadMap 2015," on May 20th in Cologne. With Version 5.8 of its Marketing Efficiency Cloud, BrandMaker bridges the gap between marketing and sales with the integration of systems for customer relationship management (CRM) and the new Media Pool Mobile component, improving the interaction of both areas.

"Marketing must make a verifiable contribution to the success of sales," stated Mirko Holzer, BrandMaker CEO. "The key to achieving this is to apply an integrated approach – and on the system side, to cover the marketing process as a whole while using appropriate company portals. With this release, the focus is on integration with Salesforce, the world's leading SaaS solution for customer relationship management."

The new component Media Pool Mobile is designed for sales representatives to use during trade fairs or sales consultancy meetings on location. The actually relevant advertising materials and product information from the Digital Asset Management module can be selected individually, shown live, and made available directly during the meeting. The use of any number of media formats from corporate libraries permits more focused contact with the customer as well as accurate tracking of how the customer uses the information he/she was provided.

The Digital Marketing Center is a completely new module in Version 5.8 of the Marketing Efficiency Cloud. The module, designed for cross-channel planning, monitoring and performance control, closes the gap between traditional marketing on the one side and digital marketing and eCommerce on the other. The Digital Marketing Center enables digital campaigns to be planned and implemented in their respective channels, with the results aggregated automatically.

The RoadMap 2015 conference is aimed at marketing decision makers and anyone interested in current technical developments and proven best practices in marketing technologies. For more information and registration details, please see http://www.brandmaker.com/roadmap.