Fresh off an exciting start to 2015 with his first Super Bowl commercial, Director Sam Macon of Radar Studios is at it again, this time partnering with Leo Burnett for Fifth Third Bank with an inventive spot entitled “Brand of Gina.”
“Gina” refers to recent college graduate Gina Harrison, an Iowa State University alum who has a degree in Kinesiology, and is taking part in Fifth Third Bank’s “Brand of You” program. This program will provide 1-on-1 career coaching to prospective job seekers, and will be giving away $1 Million dollars in job search training. Aiding in their quest is Director Sam Macon, who has crafted a unique commercial integrating the use of stylized practical sets and Dreamgirls-esque back-up singers who narrate Gina’s journey to employment with the song “Hire Gina.”
Fifth Third Bank found the perfect person to helm this spot in frequent collaborator, Director Sam Macon, who has experience directing both scripted pieces and documentary films, an attribute that proved invaluable as he worked with non-actress Gina Harrison on set. “Working with Sam was so much fun,” says Harrison. “I’ve never been on a set before, and he made my whole experience so comfortable that the acting was the easiest part.” “The hardest part,” says Harrison “were the multiple costume changes, and timing of all the effects. With the help of everyone at Radar Studios, Sam, and the great crew, it was really something special when it all came together. I can’t wait for everyone to see it.”
Director Macon’s experience as an Art Director fueled his inspiration in designing the look, and execution of the spot, which he hopes will grab the attention of the viewer, seemingly all in one take. “I wanted Fifth Third Bank to have a unique way of approaching young graduates looking for a job,” states Macon. An endeavor like this, involving complex timing and effects should have taken days to complete, but the collective minds at Radar Studios, known for their expertise in concept-to-completion in a variety of styles, finished shooting in just one day.
With captivating visuals, intricate art direction, and a good message, “Brand Of Gina” has the potential to become a much larger campaign motivating job seekers to take part in their $1 Million job search-training program.
View “Brand of Gina” here: http://www.radarstudios.com/directors/macon/1/2
CREDITS “Brand Of Gina”
CLIENT: Fifth-Third Bank
AGENCY: Leo Burnett
PRODUCTION: RADAR STUDIOS
Director: Samuel Macon
EP: Graham Gangi
Head of Production: Eve Cross
POST: RADAR STUDIOS
Editor: Mark P. Smith
Creative Director: Steven Gray
VFX Artists: Brian Willard & Grant Cheney
ABOUT RADAR STUDIOS:
Radar Studios represents a team of uniquely talented directors and artists. They believe every project arrives in a state of creative development, and as a result, their directors and artists view each project as a living, growing idea. RADAR’S teams include directors, designers, VFX artists, editors, writers, musicians and photographers, each of whom contribute in a unique way, always in service to the core idea. Radarstudios.com
Contact Info:
Radar Studios
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Original Source: Radar Studios Helps Fifth Third Bank Give Out $1 Million Dollars
