Radiant Insights has announced the addition of “In-depth Study and Prospect Forecast on Household Air Purifier Industry in China, 2015-2020″ Market Research report to their database In recent years, the sales of household air purifier in China increased by 27% each year, influenced by air pollution caused fine particles “PM 2.5”, the sales of Household Air Purifier tends to increase. In 2013, the sales increased to 2.64 million, up 16% over 2012. It is predicted that the sales will continue to enlarge in future, especially, under the situation of severe air pollution, it can be expected conservatively that the market scale of Household Air Purifier in China will grow at the rate of 9% averagely, in 2018, the sales will hit about 4 million from 2.60 million in 2013.
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At present, the popularization rate of air purifier is less than 0.1%, the number of air purifier in China can raised dramatically. The release of PM 2.5 makes national people pay more attention to living environment and air quality. As one sunrise industry, the market space of household air purifier is huge.
Market Segmentation
At present, the domestic household air purifiers lay emphasis on indoor decoration pollution; most of mainstream products in market have the function of eliminating formaldehyde etc decoration pollution source, so the functional segmentations are not obvious in real market. The products with bactericidal function
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In all segmentations, the functions of products are repeated highly, 45% of products in market have the function of eliminating decoration pollution, even more, the products with bactericidal function are as high as 65%; the market reactions of low-end, conventional dedusting equipment are just so-so, they only account for 33% of equipment and enter into the demand market mainly in the form of gifts and complimentary gifts.
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As of 2013, China’s output of calcium carbonate had reached 23 million t and had became the largest calcium carbonate manufacturer in global. In 2013, the outputs of light calcium carbonate and heavy calcium carbonate were 10.5 million t and 12.5 million t respectively. In recent five years, the annual average growth rate of calcium carbonate industry was about 13%, which met the demand for calcium carbonate by national economy development.
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