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August 28, 2007 at 08:00 AM EDT
Nature Vision Adds Roomier Pak Shack3 to Ice Fishing Lineup

BRAINERD, Minn., August 28 /PRNewswire-FirstCall/ -- In recent winters, outdoor technology firm Nature Vision Inc. (NASDAQ:NRVN) has exploded onto the ice fishing scene with breakthrough products such as the Pak Shack, ShowDown Digital Fish Finder and Fish TV Underwater Viewing System.

New to the highly touted "Pak Series" of portable, affordable ice gear is the Pak Shack3. Like the Original Pak Shack, Pak Shack3 offers ample comfort coupled with extreme portability. Fitting easily into the trunk of a small car, Pak Shack is the most portable, mobile ice shelter on the market. An included shoulder bag with shoulder strap also lets anglers carry the entire shelter like a backpack. With a three-person built-in folding leisure chair, Pak Shack3 (retail $169) accommodates up to three ice anglers, or an adult and children. This unique ice shelter also provides armchair beverage / tackle holders, as well as an interior mesh gear bag.

The Pak System represents an entirely new category within the ice fishing industry-gear that caters to the budget-minded angler who also likes to stay mobile. Both the Pak Shack and Pak Shack3 let ice anglers fish in high-class comfort, with a set-up that's as quick and easy as a folding chair. Complementing Pak Shack3 is the Pak Sled (retail $29) -- the first completely collapsible ice gear sled that can be loaded full of gear, and still pulled as easy as a feather. Unassembled, the Pak Sled rolls up and stores neatly into a shoulder bag.

Nature Vision, Inc., a publicly held corporation headquartered in Brainerd, Minnesota, created Aqua-Vu, the first self-contained underwater viewing system in 1997. Founded by President/CEO Jeff Zernov, Nature Vision continues to reinvent the outdoor experience.

SAFE HARBOR STATEMENT

Certain matters discussed in this press release are "forward-looking statements," intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. Statements other than statements of historical fact are considered forward-looking statements, and often contain words such as "expects," "anticipates," "intends," "plan," or "will." Such forward-looking statements are subject to certain risks and uncertainties, which could cause actual results or outcomes to differ materially from those currently anticipated. Factors that could affect actual results or outcomes include changes in consumer spending patterns; our success in implementing its strategic plan, including its focus on innovation; actions of companies that compete with us; our success in managing inventory; movements in foreign currencies or interest rates; the success of suppliers and customers; the ability to deploy our capital successfully; adverse weather conditions; and other risks and uncertainties identified in our filings with the Securities and Exchange Commission. Shareholders, potential investors and other readers are urged to consider these factors in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Source: Nature Vision Inc.

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