Inside the business of being a YouTube star By: CNBC.com News July 24, 2015 at 14:53 PM EDT YouTube stars Smosh are part of a growing group of self-starters using their online influence to make money from digital advertising. Read More >> Related Stocks: Coca-Cola Company General Motors Google, Inc. Hewlett-Packard Marriott International Twenty-First Century Fox Ubisoft Ent. ADR