UPDATE 1-"Star Wars" toys get marathon roll-out in Disney merchandising push
August 26, 2015 at 11:49 AM EDT
LOS ANGELES, Aug 26 (Reuters) - "Star Wars" producers on Wednesday announced a marathon, worldwide roll-out of toys next week for its upcoming "The Force Awakens" movie in a promotional push that seeks to capture the excitement that once greeted new "Harry Potter" book releases.