Twitter’s ‘CashMoji’ Campaign With Coke Also Leverages Niche And Vine

 Now that we can see that the custom emojis on Twitter are an ad unit, there’s a few more interesting things to point out about the campaign with Coke. It appears that the company has leveraged stars of its acquired video platform, Vine, with a lot of them tweeting/vining to their vast number of followers about it. The campaign, while a bit murky, seems to be an attempt to break a… Read More