Retailers not ready for wave of online shoppers picking up purchases at stores By: MarketWatch October 20, 2015 at 10:01 AM EDT The National Retail Federation says more shoppers will opt for in-store pick up, but PwC says retailers aren’t ready. Read More >> Related Stocks: Amazon.com J C Penney Company Inc Kohl's Corp Macy's Urban Outfitters Wal-Mart Stores, Inc.