Hyundai Makes Genesis A Luxury Brand
November 04, 2015 at 11:00 AM EST
For years, auto journalists and analysts have been expecting Hyundai to launch a luxury line -- and at long last it has, though it hasn't played out as some had suspected. Many thought that the upmarket Equus would form the core of Hyundai's spin-off brand, but today, we learn that the Hyundai Genesis gets the honor. Hyundai says that the Genesis...
For years, auto journalists and analysts have been expecting Hyundai to launch a luxury line -- and at long last it has, though it hasn't played out as some had suspected. Many thought that the upmarket Equus would form the core of Hyundai's spin-off brand, but today, we learn that the Hyundai Genesis gets the honor. Hyundai says that the Genesis...