Colorado Meth Project Participates in Meth Awareness Week

The Colorado Meth Project kicks off participation in Meth Awareness Week today through December 4, 2015 with an impactful awareness campaign created to combat the use of Methamphetamine (Meth). The campaign will be distributed via Colorado Meth Project’s digital ads and social media platforms to effectively reach youth and engage them in spreading the word about the extreme dangers of using Meth.

Coordinated by The Meth Project, a large-scale, teen-targeted prevention program of the Partnership for Drug-Free Kids, National Meth Awareness Week will be observed November 30 through December 4, 2015.

The Colorado Meth awareness campaign is part of a national campaign coordinated by The Partnership for Drug-Free Kids and The Meth Project, which aims to significantly reduce Meth use through public service messaging and community outreach. The week will kick off with a digital media campaign and social content running on all of the Colorado Meth Project’s social media platforms that ask teens to get involved and take action individually and with their peers.

This year’s campaign theme, “Raise the Volume”, is carried forward in the campaign ads that were directed by Oscar-winning cinematographer Wally Pfister, as well as in the social media content that will be reaching youth and encouraging participants to get involved within their communities to help amplify the message of choosing life over Meth.

Colorado Meth-related facts:

• Meth continues to be readily available in Colorado; in 2014 more Coloradans sought treatment from Meth addiction than any other substance besides alcohol (19.1%).
• Despite the high level of availability, lifetime use among Colorado teens aged 12-17 is trending downward at 3.2%.
• Public awareness programs like the one Colorado Meth Project is delivering have contributed to these positive trends. In 2013, 81% of Colorado teens said their friends would give them a hard time for trying Meth, up 5 points since the Colorado Meth Project launched in 2009.

“Having healthy peer influences is a critical factor in preventing the use of substances like Meth,” said Kent MacLennan, executive director of Colorado Meth Project. “This year’s Meth Awareness Week theme ‘Raise the Volume’ seeks to encourage Colorado youth to speak up to support their peers to help them make good choices. Social media is central to engaging teens in this effort.”

To learn more about Meth Awareness Week, visit Colorado Meth Project on Facebook at facebook.com/coloradomethproject, see campaign ads at http://www.youtube/coloradomethproject and follow the conversation online at #MethAwarenessWeek.

About Colorado Meth Project

Colorado Meth Project is a non-profit organization that implements large-scale, research-based campaigns and community action programs to reduce methamphetamine use in the state. Central to its integrated campaigns is MethProject.org—a definitive source for information about meth for teens. Colorado Meth Project is affiliated with The Partnership for Drug-Free Kids, a national non-profit organization working to help families solve the problem of teen substance abuse. For more information, visit Colorado.MethProject.org.

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