Why Decision Science Matters

 Nearly everyone is familiar with the DirecTV commercials in which actor Rob Lowe and NFL quarterbacks Eli Manning and Tony Romo appear as unflattering alter-egos of themselves — “peaked in high school” Rob Lowe, “bad comedian” Eli Manning, “artsy craftsy” Tony Romo, etc. The burgeoning adoption of data science in companies like Uber, Netflix and… Read More