5 public relations trends to watch for in 2016
January 07, 2016 at 07:20 AM EST
As we near the end of 2015, Axia Public Relations set to task outlining its 2016 PR predictions. This year was filled with various scenarios showcasing the true value of public relations, including obvious crisis moments ( Subway), brand identity challenges ( Starbucks) and cavalier CEO stunts ( Shkreli)...