Bucksense Launches Programmatic Platform to Bridge the Gap between Marketer and Machine

After 6 months in beta with selected Global 500 partners including a major European Telco, Bucksense is now open to all advertisers and developers. The company successfully showcased its services and platform at Affiliate Summit West in Las Vegas in January and will be at Mobile World Congress in Barcelona February 22nd - 25th.

Bucksense has a unique Programmatic Advertising solution for web and mobile. Started in 2012 as a media buying organization for companies under the Acotel Group, it soon developed its own platform out of a need to increase performance on such companies’ marketing budgets. This evolution naturally led the company to offer expert services in user acquisition and engagement that range from SaaS to fully managed.

Besides serving brands and agencies, Bucksense addresses the needs of Mobile Operators and App developers by giving its clients advanced analytic tools, attribution tracking and unlimited Push and In-App notifications free of charge.

What else makes Bucksense different? “We not only connect ad inventory and data providers but also provide a sophisticated automated optimization option that increases performance throughout the life of a campaign.” - said Cristian Carnevale, CEO of Bucksense - ”Because at the end, it’s all about performance. Instead of simply “plugging in” third party vendors to ‘clean up’ device, location, and connection data coming from the ad exchanges, we decided to dig in and do so ourselves right from the beginning. This way, we avoid those additional costs being passed on to the advertiser, which seems to be the status quo.”

About Bucksense

Bucksense has the entire mobile marketing workflow in one place; from acquisition and tracking to deep App engagement.

Bucksense connects to all major ad exchanges and has the tools and team that developers and performance marketers actually need: daily access to 1.8+ billion customers worldwide, optimization and smart budget controls, free attribution tracking, best-in-class analytics and fraud prevention features.

Bucksense is a wholly-owned subsidiary of Rome-based Acotel Group, a leading mobile technology organization providing services and applications to the advertising, telecommunications, security and energy sectors. Acotel Group was founded in 1980 and it has been listed in the Milan Stock Exchange since August 2000 (MIL: ACO)

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