Cabela’s Inc. Executive Michael Copeland Transitions to Strategic Advisory Role

Cabela’s Incorporated (NYSE:CAB) announced today that Michael Copeland, Executive Vice President and Chief Operations Officer, has decided to transition from his current position to a strategic advisory role. The transition will take place over the next month.

Mr. Copeland joined Cabela’s in November 2007 as Vice President of Retail Operations. Since January 2010 he has served as Cabela’s Chief Operations Officer.

“Cabela’s has been fortunate to benefit from Michael’s leadership and extensive retail experience, and we are pleased that he will continue to be part of the organization as a strategic advisor,” said Tommy Millner, Cabela’s Chief Executive Officer. “I want to thank Michael for his dedication, valuable insights and the many contributions he made to Cabela’s over the past eight years in building the strong teams that will continue the legacy of customer service along with fostering the culture of our Company across North America.”

About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB."

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