LinkedIn advertisers can now use their own data to improve targeting
March 01, 2016 at 09:00 AM EST
LinkedIn advertisers are getting a new way to target their campaigns — specifically, a feature allowing them to aim Sponsored InMail and Sponsored Updates toward companies where they’re actually trying to make sales. Russell Glass, the head of products for LinkedIn Marketing Solutions, told me that while the network already includes plenty of ad-targeting options, its… Read More