Mekanism CEO Jason Harris Discusses Strategies for Creating Viral Content

Shocase, Marketing’s Professional Network, today released the latest videos in its Shocase PRESENTS series. The two-part episode features Mekanism CEO Jason Harris, as he discusses the strategies behind storytelling and creating viral content for today’s emerging media.

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Mekanism CEO Jason Harris discusses the strategies behind storytelling and creating viral content for today's emerging media. (Photo: Business Wire)

“The story part is never going to change,” said Harris. “You need to come up with a big idea and crack it, create content around that big idea and then figure out a way to drive an audience to it.”

Harris and his Mekanism team certainly know about viral success. The agency’s “It’s On Us” initiative, created for the Obama administration to put an end to sexual assault on college campuses, was featured during this year’s Oscars ceremony. The cross-platform campaign has included social, digital, print, broadcast and live elements, including a PSA that was the #1 video on YouTube with over 3 million views and Twitter trending topics that surpassed 2 billion total impressions. To date, over 300,000 people have taken the initiative’s online pledge.

The latest Shocase PRESENTS videos can be seen on Shocase:

Jason Harris: Idea, Content Production and Distribution (Part 1)

Jason Harris: Storytelling for Emerging Media (Part 2)

Future episodes of Shocase PRESENTS will feature graphic design titan Kit Hinrichs and immersive event and festival producer Dream Rockwell. Past episodes have included Chuck McBride, chief creative officer of Cutwater and YouTube marketing expert Brendan Gahan.

About Shocase

Shocase is Marketing’s Professional Network. Built to feature, connect and promote marketing professionals from all disciplines, Shocase functions seamlessly as a social network, professional crowd-sourced marketing archive and personalized online portfolio. Most importantly, Shocase is the place marketers come to discover and be discovered by the people who can advance their business and careers. The Shocase mobile iOS app is free to download from the Apple App Store or by visiting iTunes. Watch our demo video to learn more about Shocase.

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View source version on businesswire.com: http://www.businesswire.com/news/home/20160303005505/en/