GRAND RAPIDS, Mich. - April 25, 2016 - PRLog -- The Honda brand has once again been singled out by consumers as the "Best Value Brand" in Kelley Blue Book's annual Brand Image Awards.
2016 marks Honda's fifth year receiving the award, having previously won it in 2011, 2012, 2013, and 2015.
Award Details
Brand Image Award winners are chosen based on data gathered from non-luxury, new-car shoppers on Kelley Blue Book's KBB.com.
Data is compiled through the Kelley Blue Book Strategic Insights Brand Watch study, which is a Web-based study that tracks consumer brand and model perception, gathering information from more than 12,000 in-market, new-vehicle shoppers on KBB.com.
This highly detailed study provides valuable insight regarding key factors that motivate buying decisions for consumers and also gauges vehicle brand/model familiarity and loyalty among buyers.
Confirming What We Already Knew
Receiving this fifth "Best Value Brand" award serves to further validate the diligent efforts of Honda's engineers and dealers in bringing high-quality products to the market. It also serves as further proof that consumers trust in the Honda brand.
Expert reviewers for Kelley Blue Book continue to commend Honda models for their excellence and value, and the receipt of yet another "Best Value Brand" accolade shows that drivers feel the same way.
Honda's North American Story
Honda has been manufacturing vehicles in North America for more than three decades and currently operates 16 key North American production sites. More than 99% of Honda vehicles sold in the United States in 2015 were made in North America.
Honda's current lineup of vehicles, offered through about 1,000 independent dealers throughout the U.S., includes such passenger car models as the Honda Fit, Honda Civic, and Honda Accord; SUV models like the Honda HR-V, Honda CR-V, and Honda Pilot; and the Honda Odyssey minivan.
A new Honda Ridgeline pickup truck is slated to hit dealerships later on in 2016.
Check Out the Award-Winning Lineup
Drivers can explore Honda's outstanding selection of 2016 models at any West Michigan Honda Dealers location.
Visit any of our world-class dealerships or contact us today to learn more about Honda's current lineup and to take your favorite models for a test drive.
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