Soupman Expands Distribution to 700 Winn-Dixie and Bi-Lo Stores

(Public Trading Symbol: “SOUP”) Soupman, Inc. (www.originalsoupman.com), makers of the best tasting slow-cooked small-batch soups in the world, announced today that it has shipped its first truckloads of 5 varieties of soup to over 700 Winn-Dixie and Bi-Lo stores: Lobster Bisque, All-Natural Gluten-Free Lentil, Jambalaya, Crab Corn Chowder and Chicken Gumbo.

Soupman has added two new flavors to its lineup for shipping in September, Shrimp Bisque and Turkey Stew, both of which are among the customer favorites sold at the Original Soupman flagship store on 55th Street and 8th Avenue in NYC. Soupman soups will now be available  in the soup aisle at Bi-Lo and Winn Dixie next to Campbell’s (CPB: NYSE) and Progresso (PGR: NYSE).  All Soupman soups are packaged in environmentally friendly, “green” Tetra Pak cartons which are shelf stable and designed to keep the product tasting great without preservatives.

“The fact that Bi-Lo and Winn Dixie are bringing our soups in now at a time of year which is not traditional “soup season” to us speaks to the quality of our product and differentiates us from the competition. Manhattanites have waited in long lines and stifling August heat at our store on 55th Street and 8th Avenue just to get a taste of our soups,” said Jamieson Karson, CEO of Soupman, Inc. “Bi-Lo and Winn Dixie customers will now get to taste the soup that New Yorkers crave. It is important to note that as we add new customers like Bi-Lo and Winn Dixie and grow store counts, we are also expanding our product line, and with Shrimp Bisque and Turkey Stew, we now have 8 varieties available in Tetra. This should help us achieve our aggressive internal sales projections for the balance of this year and the  years succeeding.” 

Soupman soups are also available in the soup aisle of other fine grocers and supermarkets nationally, including Kroger, Safeway, Publix, HEB, Shoprite, Wegmans and other retailers.

About Soupman, Inc.

In 1984, The Original SoupMan® opened its doors at 55th Street & 8th Avenue in Manhattan and quickly became a worldwide destination. Rated #1 by Zagat and praised by the New York Times as "Art, not Soup," it set the standard for innovation and excellence long before the famous “Seinfeld” episode made it a cultural icon. We sell soup across America in Tetra Pak cartons in grocery stores next to Campbell’s and Progresso as well as in our franchise restaurants, soupmobiles and foodservices.  Shaquille O'Neal is an advisor and equity partner, as are Mr. October, Reggie Jackson and the award-winning actor, Jason Alexander. Reggie Jackson, Shoe Mogul Steve Madden and Tim Gannon, Co-Founder of Outback Steakhouse are on the Soupman Board of Advisors. Jamieson Karson, former CEO of Steve Madden Shoes, is our Chairman and CEO. Soupman Inc., is a fully reporting public company trading under the symbol SOUP. For additional information on our company please visit: www.originalsoupman.com Follow us on Twitter @OriginalSoupMan and "Like" us on Facebook.

Safe Harbor Statement:

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates”, “expects”, "intends”, "plans”, "believes”, "seeks”, "estimates” or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this press release include statements regarding the importance to us of securing distribution of our soups at Bi-Lo and Winn Dixie during this time of year and our ability to achieve our aggressive internal sales projections for the balance of this year and the years succeeding. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements, such as our ability to  continue to grow our brand presence, raise necessary capital to fund our operations,  and the risk factors discussed in the Business and Management's Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available at www.originalsoupman.com.

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