Jillian D'Onfro / Business Insider
The ninth annual Digital NewFronts, a conference for marketers, is going on in New York City this week and next.
A bunch of companies like AOL and Refinery29 put on events during the conference, including YouTube, which always holds a giant bash called Brandcast where it trots out some of the site's biggest stars and tries to convince advertisers that they need to spend less money on TV, and more on digital video.
As one fellow attendee put it, of all the Newfronts parties, YouTube's is the one to attend.
Check out why:
To enter the event, you had to walk down a red carpet flanked by a crowd of screaming teens.Jillian D'Onfro / Business InsiderThey weren't shrieking for the YouTube execs or the bigwig advertisers, though. A gaggle of YouTube stars traipsed up and down the line, taking selfies and signing autographs.Jillian D'Onfro / Business Insider
The message was loud and clear to advertisers: Young people are obsessed with YouTube stars. During its presentation, YouTube quoted a Variety story that reported that 8 of the top 10 most popular and influential celebrities are YouTube stars for US teens.Jillian D'Onfro / Business Insider
There was a big line to get in. In total, over 2,700 people attended Brandcast and the Javits Center auditorium where it took place was at 100% capacity.Jillian D'Onfro / Business Insider
Google spent a big portion of the event attacking TV: CEO Susan Wojcicki said that YouTube reaches more 18-49 year olds during primetime than the top 10 TV shows combined, according to a Nielsen study it commissioned.FilmMagic for YouTube
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