LAS VEGAS - May 19, 2016 - PRLog -- The Frida Kahlo Corporation has appointed Las Vegas-based One Entertainment as its licensing agent in the United States, Mexico and Canada.
Since her tragically early death in 1954 aged 47, Kahlo's reputation as a beloved artist has grown far beyond her native Mexico and she is beloved in every corner of the world.
Her work has been embraced for its feminist and indigenous elements, a legacy that continues to grow with every passing year.
"Frida Kahlo is a true national treasure for all of Mexico," says Alex Altamirano, Managing Partner, One Entertainment. "We feel honored to have been selected to represent such an iconic figure, and feel a great sense of responsibility in carrying out the vision set by the Frida Kahlo Corporation."
"We are excited to work with One entertainment," said Beatriz Alvarado, International Affairs at the Frida Kahlo Corporation. "They blend careful brand management qualities with a deep knowledge of the Mexican and U.S. Hispanic markets. We are confident this collaboration will help bring the work and values of Frida Kahlo to new generations."
One Entertainment will work with select manufacturers and retailers in key categories (apparel, stationery and gifts, among others). The first of what are sure to be much sought-after lines in the Americas are expected to be available for Spring 2017.
About The Frida Kahlo Corporation:
The Frida Kahlo Corporation owns the rights to the Frida Kahlo brand worldwide and, is dedicated to educating, sharing and preserving Frida Kahlo's art, image and legacy.
About One Entertainment:
One Entertainment is a fully integrated brand-management agency offering licensing, creative and retail support to select brands in the world of sports and entertainment. Its portfolio of representations includes FC Barcelona, Consejo Mundial de Lucha Libre and Copa America USA 2016, to name just a few.
Media Contact
Casandra Rossi
casandra@one-entertainment.com
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Frida Kahlo Corporation signs agency agreement with One Entertainment
May 19, 2016 at 15:16 PM EDT
