New Whole Foods chain 365 faces tough mission: Cut prices without being 'cheap'

LOS ANGELES, May 25 (Reuters) - Whole Foods Market Inc unveils its new 365 grocery chain on Wednesday with a bright and airy store that offers lower prices and more technology than the company's namesake shops. To thrive, though, experts say 365 has to beat its many rivals without hijacking customers from Whole Foods itself.