Research and Markets has announced the addition of the "OTT: A 5-part Survival & Growth Guide for CSPs" report to their offering.
This Stratecast report analyzes today's brave new world of broadband services, and highlights five areas where CSPs need to be focusing mind-share and resources in order to differentiate themselves from their rapidly-expanding pool of large, well-funded competitors.
The report's main conclusions and key takeaways are as follows:
1. It is open season in the communications services market. Consumers are increasingly using free-or-nearly-so voice and video services from these OTT services providers; and that is tearing the traditional CSP business model asunder.
2. Customer experience is on the rise as a competitive differentiator, with product and price receding. This creates opportunities for CSPs to survive, and perhaps even prosper, in the days ahead
3. The fifth part of the guide centers on a particularly innovative way for CSPs to use customer experience to their advantage: taking data on subscriber experiences with CSP services, and synergizing it with what those same subscribers are telling customer satisfaction ratings services. This helps CSPs better serve customers who are currently giving CSPs poor reviews; apply lessons learned to large groups of customers with similar characteristics to those who are talking to the ratings services; and more effectively market new services packages to these and other subscribers.
4. CSPs following portions of Stratecast's five-part survival and growth guide are obtaining positive results; and Stratecast urges CSPs to gain full advantage by following all five.
Key Topics Covered:
1. Executive Summary
2. Introduction
3. It Is Now a Wide-open Broadband World
4. Elements of Stratecast's Five-part CSP Survival & Growth Guide
5. Stratecast - The Last Word
6. About Stratecast
For more information visit http://www.researchandmarkets.com/research/czwb8f/ott_a_5part
View source version on businesswire.com: http://www.businesswire.com/news/home/20160526006223/en/
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Laura Wood, Senior Manager
press@researchandmarkets.com
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