Marketing Analytics Software Market - Global Industry Forecast 2015-2023

Albany, NY -- (SBWIRE) -- 05/27/2016 -- Transparency Market Research, in a report titled "Marketing Analytics Software Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2023", states that the rising need to fully understand evolving consumer behavior and devise strategic plans by evaluating ongoing purchasing preferences, patterns, and trends, is a key factor driving the global marketing analytics software market. These software solutions find application in different industries including e-commerce, media and entertainment, energy and utility, high-tech manufacturing, banking, financial services, and insurance, healthcare, consumer packaged goods, and retail.