LAS VEGAS - May 31, 2016 - PRLog -- One Entertainment is announcing a partnership to bring the iconic Lotería card game to consumers in the United States, Mexico and Canada.
Lotería is a bingo-like game dating back centuries. In 1887, Don Clemente Jacques created his own version of the game in Mexico. Thanks to engaging and iconic designs, it has been a staple of life in Latin America ever since.
One Entertainment has teamed up with Don Clemente, Inc. for this exciting new venture with the goal of developing a comprehensive merchandising program across all product categories, including apparel, stationery, gifts, promotions and publishing.
"Lotería is a fixture in Mexico," says Alex Altamirano, Managing Partner, One Entertainment. "Mexicans have played the game for generations, and it holds a special place in our culture. We are honored to be bringing this piece of Mexican popular culture to new product categories."
"We are excited to start working with One Entertainment and to expand the reach of our game to new product categories and consumers," says Luis Landin, President, Don Clemente Inc. "Mexico and the United States are strong markets for our card game, and we are confident Lotería will prove to be a valuable asset for licensing and retail partners."
About Don Clemente, Inc.:
Don Clemente, Inc. is a leading publisher and distributor of playing cards - in both American and Spanish styles - and calendars. The company operates in Mexico, the United States and Latin America. Its flagship game, Lotería, is one of the oldest and most popular card games in Mexico.
About One Entertainment:
One Entertainment is a fully integrated brand-management agency, offering licensing, creative and retail support to select brands in the worlds of sports and entertainment. Its portfolio of representations includes FC Barcelona, Consejo Mundial de Lucha Libre, Chivas Guadalajara and Copa America USA 2016, to name just a few.
Contact
Casandra Rossi
***@one-entertainment.com
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One Entertainment joins forces with leading game "Lotería"
May 31, 2016 at 14:39 PM EDT
