Gain Over Pain: Helping Investors Stay in the Game
June 04, 2016 at 09:00 AM EDT
Note: This article is courtesy of Iris.xyz By Patty Quinn McAuley Our Two Primary Motivators Are Not Equal Psychologists assert that all human motivation can be divided into two categories: gain and pain. Anytime we actually do something, we do it because we want to avoid pain or achieve gain. I...