The battle for the post-digital world
June 07, 2016 at 21:00 PM EDT
Marketing in a post-digital world was a major theme of the 2016 Forrester Research Marketing Forum. At the event, analyst Carl Doty defined the post-digital world as one in which digital is embedded in our daily lives. In that context, he described the evolution of marketing: pre-digital marketing meant using mass media in a one-to-many approach; digital marketing was about data-driven,… Read More