BRISTOL, Conn. - Aug. 1, 2016 - PRLog -- The BattleFrog League Championship will premiere on ESPN at 9PM ET on August 2nd, 2016. The franchise will be airing on ESPN networks throughout the month of August. The BattleFrog League Championship follows on the success of the BattleFrog College Championship which is now in its second season. The show will feature 16 co-ed teams of four professional athletes competing on a 350-meter course of twenty (20) obstacles. The courses were inspired by former Navy SEALs, built by former Seabees, and are based on the fast-growing BattleFrog Obstacle Course Race Series featuring 44 races from coast to coast in cities throughout North America.
Director Ron Luscinski says viewers can expect surprising matchups and dazzling athletic feats. He stated, "The BattleFrog League Championship is really exciting because it brings together professional athletes from different sports all over the world, pitting them head to head on a challenging obstacle course that tests speed, strength, agility and courage. You've never seen anything like this!"
The BattleFrog League Championship is a double-elimination playoff with contending teams representing New York, Los Angeles, San Diego, Denver, Houston, Dallas, Atlanta, Charlotte, Phoenix, Chicago, Washington, D.C., Toronto, Montreal, Norway, Sweden and the Bahamas.
The field features a host of highly-decorated athletes from a number of sports including OCR champions Jon and Henriette Albon (Norway), former NFL players James Thornton (Atlanta) and "Dr. Speed" Paul Pratt (Los Angeles) as well as parkour champions Renae Dambly, Erica Madrid (Denver), and Iraq War veteran Sergio Perez (San Diego). Longtime NFL broadcaster and player Ron Pitts handles play-by-play duties with OCR superstar Amelia Boone and NBA2K host Rachel Demita providing analysis.
ESPN heralded the launch of the League Championship as a unique test in a fast growing sport. Dan Margulis, senior director of content strategy and scheduling for ESPN, said: "Obstacle course racing continues to grow in popularity and we are excited to feature the 2016 BattleFrog College and League Championships on our networks. It is a unique test of athleticism, endurance and mental strength."
The BattleFrog shows are particularly popular with millennials, said BattleFrog Executive Producer Michael McAllister. He stated: "BattleFrog is extremely well received by audiences and it shows in audience attachment, glowing social media reviews and high social media intensity. BattleFrog holds and grows its audience over three hours. The top comments we see repeatedly are 'BattleFrog is lit' and 'BattleFrog is my new favorite show'. We love hearing that families love watching the shows together."
BattleFrog CEO Ramiro Ortiz is bullish on the company's media franchises and OCR as a whole. "A BattleFrog TV race is the fastest two minutes in sports," he said excitedly. "You literally have to hold your breath. The action is so exciting!" For Ortiz, the shows are part of a larger international strategy to grow OCR and introduce BattleFrog to people who have never seen an obstacle course race before. Mr. Ortiz continued: "OCR is gaining in popularity. Our industry will pass marathons in participation this year. We are a very inclusive sport, and it is reflected in our shows. We feature co-ed teams from diverse locations throughout the world. When was the last time you saw men and women competing on the same teams as equals? That's what OCR is all about. When you watch one of our shows or come to one of our events, you are part of a big, adventurous family."
The BattleFrog League Championship is set to kick off August 2nd on ESPN at 9PM EST with replay showings throughout the week on all ESPN Networks including ESPN, ESPN2 and ESPNU. Additionally, the shows will air throughout the world including Canada, Australia, New Zealand, Japan, Europe, the Caribbean and Latin America.
See The Trailer Here: http://www.youtube.com/embed/6-vEjyKFDko
ABOUT BATTLEFROG. The BattleFrog Obstacle Race Series is the nation's fastest growing OCR event. It is heralded as one of the top OCR companies by industry publications and is widely considered the most challenging Elite Points Series events in OCR. At every event, BattleFrog offers its namesake BattleFrog 8k Open Course, BattleFrog 16k Elite Course, and the "BattleFrog Extreme" — an event challenging racers to achieve the longest overall distance. There is also the "BullFrog Mile" and the 400-meter "Tadpole Dash" for families with young children. Last December, BattleFrog was honored as the title sponsor of the 2015 Fiesta Bowl. The BattleFrog College Championship on ESPN was the most-watched Obstacle Race show on television and recently finished its second season on ESPN Networks.
ABOUT 51 DONS. Launched in 2011 by the producing trio of Ron Luscinski, Danny Llewelyn and Tom Davis, 51 Dons has created memorable sports-themed programming for ESPN and other partners. The BattleFrog College Championship is just the latest among numerous projects in development with major television and sports entities on a host of platforms. The BattleFrog College Championship received generous promotional support from: Tropical Smoothie Café, Greyhound, CW-X, MudGear, Gildan, Dryrobe, L.L. Bean, Enterprise, Mercedes-Benz and CW4K Water.
Contact
Kevin Jones, Chief Marketing Officer
***@battlefrogteam.com
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