Tangylab.com on How Social Media Marketing Can Help Businesses Grow Their Profits

A Singapore digital marketing and social media agency, Tangy Lab provides clients social media marketing, lead generation services, marketing courses and advice on how building a social media presence can help their businesses grow their profits.

When reading about the services and courses they offer, and their blogs in the website, Tangy Lab clearly explains how social media can help growth in sales and profits. The company shows that a social media marketing strategy is an opportunity to find target audiences more precisely. In other words, a group of customers that is most likely to buy from a brand.

Once target audiences are found, companies can work out how to create content that is engaging based on those audiences’ interests and needs. This, in turn, allows marketers to dominate the ‘Zero Moment Of Truth’ (ZMOT), a stage where potential buyers research the client’s company, its competitors, and the industry. This is opposed to the ‘First Moment of Truth’ where customers visit a shop and decides whether or not to buy after seeing the company’s advert in the traditional marketing age.

Tangy Lab state that creating engaging content helps businesses build a community of fans who are interested in their products and constantly engaging with them will make their brands more memorable. This, in turn, means more traffic, impressions, engagements, qualified leads, which lead to greater sales and profits.

The agency’s social media marketing services include research and strategic consultation, where Tangy Lab understands the client’s business and needs; content planning and creation, community management, ads management and detailed reporting of results.

The work of Tangy Lab has received positive reviews from their clients including Benedict Lim, Managing Director of iGrow Pte Ltd who says, “Their competent team of professionals has shown their utmost commitment in getting our social media campaign to work and has gone beyond their scope to provide us valuable insights on our other digital marketing efforts”.

Norman Yeo is the General Manager of Tangy Lab Group Pte Ltd., a social media agency, which helps companies fulfill their marketing objectives through digital marketing. The agency boasts a client list, which includes 3M Singapore, The Hourglass and Sime Darby (Thrifty Car Rental). Prospective clients can find out more at www.tangylab.com