Men and millennials are driving traffic growth at outlet malls By: MarketWatch August 23, 2016 at 14:15 PM EDT The latest consumer survey from Cowen & Co. shows outlet mall visits hitting a two-year peak, with millennials and men shopping there most. Read More >> Related Stocks: Costco Wholesale Dollar General Macy's Nike Inc TJX Companies Target Corp Wal-Mart Stores, Inc.