SalesHub CEO Matthew Cook to Speak at Inbound 2016 Conference in Boston

SalesHub CEO Matthew Cook will speak about sales enablement at the 2016 Inbound conference, in a talk entitled “It All Comes Down to Sales: Sales Enablement to Drive Revenue & Account Growth.” ​

As the founder and CEO of SalesHub—a platinum level HubSpot partner—Cook heads an award-winning inbound sales and marketing company based in Toronto, Ontario. In discussing how to convert leads into sales, Cook will share how to build a successful and ongoing sales enablement program and discuss why it needs to be part of companies’ inbound marketing strategies.

Peter Caputa, HubSpot’s VP of Sales, recognized SalesHub’s position as one of North America’s top marketing agencies. “SalesHub is the agency of the future: equally fluent in marketing and sales,” said Caputa. “At HubSpot, I have access to the performance of 3400 marketing agencies and the ones who combine sales services with marketing services are able to more predictably drive revenue for clients. SalesHub is at the front of that pack.”

As a conference hosting thousands of marketing and sales professionals from various industries around the world, Inbound’s purpose is to provide inspiration, education, and connections to transform businesses. Through inspiring keynotes, innovative talks, educational breakouts, networking, and more, Inbound helps drive today’s most innovative and successful business leaders.

Inbound 2016 will be held at the Boston Convention & Exhibition Center (BCEC) in Boston, MA, from November 8-11. Cook’s talk will take place Wednesday, November 9 from 4:15 to 5:00pm.