Kellogg’s® and Mistica Foods™ Announce License Partnership to Launch Chicken Bites Breaded with Cheez-It™ Crackers

Mistica Foods, LLC a woman-owned protein processing and innovation company, today announces a partnership with the Kellogg Company, to launch for the first time ready-to-cook chicken breast bites breaded with Cheez-It™ original crackers. The new chicken breast bites are now available to customers in at Wal-Mart stores across the country as well as other national retailers this winter.

The craveable chicken breast bites, made with unmistakable iconic Cheez-It™ real cheese taste and crunch, make a delicious appetizer. This unique protein product brings a flavorful eating experience to consumers in the comfort of their homes.

“We are very pleased to partner with Mistica Foods and be the first to offer a cracker-breaded chicken product to the marketplace” Wendy Davidson, President, U.S. Specialty Channel, Kellogg Company said. “This new product introduction represents an opportunity to expand one of the most beloved brands to a new consumer category” she added.

Using crushed chips and crackers has been an on-trend cooking technique used for years but until now never fully commercialized. As one of America’s most popular brands, Cheez-It® snack crackers are enjoyed daily by baby boomers, millennials and school-aged children alike.

“Mistica Foods is both excited and proud to be able to partner with the Kellogg Company and offer an unique Cheez-It® original cracker breaded, ready-to-cook chicken breast bite with a distinctive taste and amazing flavor,” Monika Rose Walas, President, said.

About the Kellogg Company

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2015 sales of more than $13 billion, Kellogg is the world's leading cereal company; second largest producer of cookies and crackers; a leading producer of savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

About Mistica Foods

Mistica Foods, LLC was founded in 2014 as an independent, woman-owned company providing custom menu and supply chain solutions to foodservice as well as retail channels. Headquartered in Addison, Illinois, Mistica Foods serves national and international customers and offers products under the Mistica Ranch Meats™ brand name. Learn more information about menu solutions and Mistica Foods at www.misticafoods.com.

Cheez-It® is a registered trademark of the Kellogg Company and is used with permission.

Note to Media: Package photos are available upon request.

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