Tune in to E! Entertainment Network for sponsored programming on November 24, 2016. See market-by-market listings below.Los Angeles, CA – November 22, 2016 – Modern Living with Kathy Ireland® announces an exclusive story featuring Sunstar, the maker of GUM brand oral care products, a company focused on helping to establish healthy oral care habits in children .
The story features an interview with Marketing Manager, Jess Magno and President of the American Academy of Pediatric Dentistry, Dr. Robert L. Delarosa.
Dr. Delarosa spoke about some of the challenges parents face when teaching oral care habits to their children at an early age. He said, “Parents are busy and if we don’t set those early routines real early in our children’s lives, it gets harder to incorporate later. That’s the first part of it. The second part of it is the education component. We want to establish a dental home at age one so we can educate our parents about the early habits of dental care.”
Ms. Magno explained how GUM plays a role in helping to motivate kids to build these habits. She said: “We have partnered with many different licenses to make kid-friendly oral care products that feature their favorite characters and come in bright, fun colors. All of our kids’ products are designed specifically with the consumer in mind and we get professional input and feedback as well. Our flossers, toothbrushes, and toothpastes all fit into a child’s hand comfortably which makes it easier for them to use and gets them more excited about learning the proper brushing and flossing techniques.”
JL Haber, Vice President of Programming for Modern Living with kathy ireland® added, “Oral care is very important but many parents find it difficult to teach their children these healthy habits. With the tools provided by GUM, it makes the entire process a bit easier.”
Tune in to see Sunstar on E! Entertainment Network as sponsored programming on November 24, 2016 at 6:30am ET and PT.
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