Fixate Partners with Holberton School via Developer Media Site Sweetcode.io

​​​Fixate IO and Holberton School have partnered to help students showcase their expertise and build a personal brand authority by publishing vetted technical content on developer media site Sweetcode.io.

The Sweetcode.io site features code level blogs – all tech, no fluff.  Sweetcode.io also supports the promise made to new coders; that coding will help land them good jobs, by giving them a medium to showcase more than their vocational skills.

Says Chris Riley, Fixate founder, “We have seen the challenges faced by coders in the job market. It’s really hard. Education that is not only focused on tactics but also on how to learn and how to build a personal brand helps candidates stand apart.”

The partnership launched just last month and the impact has already been significant.  A recent post (https://sweetcode.io/dreaming-reverse-engineering/) from Holberton School student Jennie Chu received thousands of views in a single day, and delivered a fresh perspective that resonated within the developer community.

“Too often Software Engineers are taught just the technology, when so many other “soft” skills are needed to thrive in this industry,” said Sylvain Kalache, co-founder of Holberton School. “Our students have had the opportunity to post regularly on sites like Linux.com and Opensource.com, as well as other sites. For our students, being featured in technical publications will help them stand out and maybe even get a job. Long term it will help them to grow in their career as being able to share technical knowledge once employed will help to educate co-workers and promote the company’s technical expertise, which is something the best Software Engineers are doing.”

One of the school's goals is to drive more diversity to the industry. Betty Holberton (the school's namesake) was a programming pioneer, a good reminder that women are at the core of software engineering since its inception and that more diversity in tech would have a big positive social impact. The school believes that whatever their gender, sexual orientation, nationality, ethnicity or social status, every student should be given the chance to become the next Betty Holberton.The San Francisco-based Holberton School offers an alternative to college, online courses and coding bootcamps -- training high quality full-stack software engineers in two years by using a project-based and peer learning system already proven.

Fixate’s platform for influencer content marketing, re:each, creates a personal brand for Fixate content contributors and a meaningful voice for its content customers. Fixate brought that passion to the developer community by creating Sweetcode.io, giving coders a platform to boost their personal brand.  Thus, coders who contribute to Sweetcode.io can differentiate between themselves and all the other coders, in fact, rise above the noise. For coders from underrepresented backgrounds or non-traditional backgrounds, this is even more true. 

About Fixate

Fixate, http://fixate.io, is a content marketing company created in 2014, specializing in influencer marketing in the tech community.  We manage and create highly technical influencer content to increase our customers’ market share by increasing their share of voice.

About Sweetcode 

Launched in August 2016, http://sweetcode.io is a media site created for developers to share their technical expertise within the developer community. All blog posts are code level – all tech, no fluff.

About Holberton School     

Using project-based learning and peer learning, Holberton School’s mission is to train the best software engineers of their generation. At Holberton School, there are no formal teachers and no formal courses. Instead, everything is project-centered. The school gives students increasingly difficult programming challenges to solve, and give them minimal initial directions on how to solve them. As a consequence, students naturally look for the theory and tools they need, understand them, use them, work together, and help each other.