"New devices, content and services are coming on to the market rapidly," explains Technicolor's Mark Turner, who has been appointed Chair of the CTA Working Group on Virtual Reality and Augmented Reality. "In recognition of that, CTA formed a working group to look at the key trends that are happening and explore how to advance the industry by putting a diverse set of subject matter experts in the same room to sort things out," says Turner.
The CTA Working Group on VR/AR, says Turner, is represented by companies operating across a range of disciplines -- from content creators, service providers and distributers, to headset manufacturers and platform operators.
"We are bringing the whole VR/AR ecosystem together to share perspectives on how best to introduce these experiences to consumers and provide the industry with one voice for developing this technology. We want to help get great content and services into the market. We want to help people to find this content and enjoy it," Turner says.
One of the first deliverables to come out of the CTA Working Group on VR/AR is a glossary of definitions related to immersive technology, that are designed to be used in consumer messaging by the whole ecosystem.
"This new technology is yielding a new vocabulary...so the working group has developed an agreed-upon set of terms to help avoid confusion as the value-chain works together to offer consumers exciting new experiences," he says.
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https://www.cta.tech/News/Press-Releases/2016/December/With-AR-VR-Bigger-Than-Ever-at-CES]
From Technicolor's perspective, there are applications beyond entertainment for VR, AR and other related technologies that are important. Immersive media can be harnessed to enhance productivity, address important medical challenges, and enhance architecture and design, to mention just a few possibilities.
"The opportunities around Immersive technologies are truly endless. That is why this market is so important to Technicolor and our partners across the content creation, distribution and consumption value-chain. All elements of the ecosystem need to be in sync," says Turner.
To listen in on the entire interview with Mark Turner, visit:
https://soundcloud.com/technicolorco/cta-fosters-dialogue-on-virtual-augmented-reality
To see examples of the innovative immersive media projects Technicolor and its partners have undertaken visit:
http://www.technicolor.com/en/solutions-services/entertainment-services/virtual-reality
Journalists and analysts are free to pull quotes from this Q&A feature with attribution in media and market reports. For more details and context, or to schedule a briefing/interview, contact:
Lane Cooper
323 817 7547
Lane.cooper@technicolorpr.com
Photos: (Click photo to enlarge)
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