Subaru Targets Sun Belt States Despite Rising Costs, Trump

Peaking demand, sky-high sales incentive costs, threats of a border tax -- none of these are distracting Subaru from its marketing and growth ambitions in its biggest market. “America is the pillar,” Yasuyuki Yoshinaga, CEO of Fuji Heavy Industries Ltd., which owns the Subaru brand, said in an interview on March 8. “It’s true we want to increase sales in other countries, but in terms of the place with the best chance to increase sales, it has to be America’s sunbelt” states in the south. read more