Credit Suisse: Customer Blowback Over Starbucks' Refugee Hiring Spree Could Crush Same Store Sales
March 11, 2017 at 14:20 PM EST
The controversial decision of Starbucks' CEO Howard Schultz to hire 10,000 refugees, a clear shot at the Trump administration's immigration policies, seemingly backfired as his "brand perception" took a sudden and massive hit.
